Years ago it was virtually impossible to have one website that would display and work across multiple devices. In order to have a properly displayed website for mobile phone and desktop users required two separate sites. Over the last few years, there’s been an explosion of different devices, such as tablets, readers, smartphones, and touchscreens, to access the internet. Additionally, all these devices use various operating systems and internet browsers. How many versions of one website is needed to work across these differing platforms? How does one develop one website that will work across all these design-to-device challenges?
Today the answer is Responsive Web Design or RWD. Simply put, Responsive Web Design is a web design approach that creates and develops sites to provide an optimal viewing experience with easy reading, adaptable navigation and best presentation across a wide spectrum of devices. Here at The DJ Design Studio, being an early adopter of RWD into my client’s sites made sense as it adheres to my smart design-ability approach: professional, meaningful and affordable.
Responsive websites are impressive to business and consumers alike because it keeps in sync with society’s continual adoption of new device technology and ways to access the internet. Allowing visitors to your access your website from wherever they choose to do so is meaningful and insures you don’t lose a single prospect or customer due to site inaccessibility. And finally, RWD integration is a priceless asset to any smart web owner concerned about the benefits of user experience (UX)….plus its affordable!